Maximize Your Impact At Expo Real 2025
Expo Real 2025, taking place on October 6 at Neue Messe München in Munich, is one of Europe’s leading trade fairs for real estate and investment. The event brings together high-level stakeholders from across the entire real estate value chain, including developers, investors, financiers, city planners, architects, and corporate real estate managers. It serves as a decision-making hub where long-term projects, capital allocations, co-development initiatives, and technology investments are actively discussed and initiated.
What makes this event especially strategic is the seniority of its audience. Attendees often include managing directors, partners, CFOs, and heads of real estate functions making portfolio-level decisions. These leaders attend with clear mandates—to source investment opportunities, explore co-funding partnerships, evaluate technology partners, and assess new market entry strategies. Having early visibility into who is attending allows commercial teams to align outreach with real business priorities and get on the radar before competitors do.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Expo Real attracts a results-driven audience focused on investment deployment, development planning, and cross-border partnerships. Sales and marketing teams can use the enriched conference attendee list to concentrate efforts on senior buyers across real estate investment firms, property developers, and corporate expansion teams.
Use the attendee data to identify contacts by seniority and company focus—segmenting between institutional investors, municipal officials, and operators. Craft messaging that speaks to their investment timelines or development needs. For companies offering real estate tech, capital services, or site selection tools, this is a prime opportunity to connect with actual project owners making procurement decisions.
Since budgets and partnership decisions are often finalized or set into motion at the event, early outreach can lead to scheduled meetings before walking onto the show floor. After the event, use session attendance, in-booth conversations, and project interests captured on-site to deliver hyper-relevant follow-up. This approach increases prospect engagement and supports conversion well beyond the expo.
Timing Is Everything
Expo Real 2025 takes place on October 6, 2025. With more than 40 countries represented and a concentration of senior decision-makers attending, being early is critical. Most attendees begin scheduling meetings months in advance to maximize their time on-site.
Vendelux helps teams get ahead by providing attendee insights long before badges are printed. Aligning sales and marketing workflows with this attendee list allows your team to plan targeted outreach, secure meetings with capital decision-makers, and design personalized event experiences. Getting on calendars early increases visibility and shortens closing timelines after the show.
What’s Included In The Expo Real 2025 Attendee List?
Vendelux provides visibility into participants likely to attend Expo Real 2025 through a combination of organizer data and proprietary signals. Users can upload lists of strategic accounts to see which are expected to attend and prioritize accordingly.
Each enriched contact includes first and last name, job title, company name, company website, location by city and country, LinkedIn profile, verified email address, and phone number where available. This detail enables precision outreach that aligns with business goals and partner interests across the real estate ecosystem.
Where Is Expo Real 2025?
The event will take place at Neue Messe München in Munich, Bayern, Germany.
When Is Expo Real 2025?
Expo Real 2025 is scheduled for October 6, 2025.
What Type Of Event Is Expo Real 2025?
Expo Real is an international trade fair focused on real estate and investment. It features a densely packed program of keynotes, expert panels, and exhibitor presentations, offering attendees a unique space to form industry partnerships and explore real-time investment opportunities. The event fosters dialogue on urban planning, asset development, financing, and property management with a clear commercial focus.
How Many People Attend Expo Real 2025?
Expo Real typically welcomes more than 40,000 professionals from over 70 countries. The audience includes C-level executives, senior project leaders, investors, and public sector representatives—all with a commitment to funding, developing, or managing real estate assets at scale. Attendee composition is heavily weighted towards seniority and decision-making authority.