Maximize Your Impact At FMI FreshForward 2025
FMI FreshForward 2025, taking place August 11 at the Loews Coronado Bay Resort in San Diego, brings together senior leaders from across the food retail and supplier landscape to plan for the future of the fresh food industry. This event is curated for C-level executives, category VPs, innovation stakeholders, and retail strategists who influence key decisions tied to consumer trends, private label strategy, merchandising, and supply chain partnerships.
The format prioritizes true strategic collaboration with a heavy focus on structured one-on-one meetings and participant-led conversation. Budgets, new partnerships, innovation bets, and vendor relationships are often initiated or finalized at this event. For sales and marketing teams, FreshForward is a rare opportunity to engage with senior decision-makers who shape the direction of fresh food categories across North America.
Using the Vendelux enriched attendee list helps your team identify who from your target accounts will be onsite, understand their strategic priorities, and plan early outreach with clear purpose. Whether you’re looking to introduce solutions, co-create pilot programs, or secure executive visibility, aligning your strategy with key attendees will improve outcomes.
How Sales, Marketing and Revops Teams Can Use This Attendee List
FMI FreshForward is not a trade show—it’s a closed-door, high-level leadership forum where participation is limited and intentional. That makes precision targeting essential. Vendelux’s enriched conference attendee list helps your revenue teams act with accuracy, speed, and relevance.
Use attendee data to segment contacts by retailer versus supplier, then map roles tied to innovation, private brands, merchandising, or operations. Craft messaging that supports actual business objectives discussed at FreshForward, including sustainability efforts, value-generation in fresh, or reducing supply complexity.
Book meetings ahead of time with category directors or innovation leads who control budgets and partnership decisions. Onsite, use the contact profiles to make introductions that resonate based on company focus and previous initiatives. Post-event, follow up with solution-oriented content aligned to the themes they discussed.
For companies in packaging, logistics, analytics, technology, or private label development, understanding who is attending FreshForward gives you a direct path to engagement. If you’re asking how to get more meetings with food retail leaders, using an enriched conference attendee list is your best starting point.
Timing Is Everything
FMI FreshForward 2025 takes place on August 11, 2025. As a curated strategic event with high-level participants and limited attendance, outreach should begin early in Q2 to secure top-of-funnel interest and schedule discussions in advance.
With only a few months left, your team should be aligning outreach strategies with the conference attendee list now. Vendelux enables early identification of high-value contacts and strategic accounts so you can prioritize outreach and land meetings before schedules fill up. The sooner you connect with decision-makers heading to FreshForward, the more prepared and effective you can be onsite.
What’s Included In The FMI FreshForward 2025 Attendee List?
Vendelux provides access to executives expected to attend FMI FreshForward 2025 through a blend of organizer-shared registration data and proprietary predictive insights. Clients can upload their target account lists to instantly match against event attendees for focused outreach and meeting scheduling.
The enriched attendee list includes first and last names, job titles, company names, company websites, geographic locations including city, state, and country, LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is FMI FreshForward 2025?
The event will be held at the Loews Coronado Bay Resort in San Diego, California, United States.
When Is FMI FreshForward 2025?
FMI FreshForward 2025 is scheduled for August 11, 2025.
What Type Of Event Is FMI FreshForward 2025?
FMI FreshForward is a strategic leadership conference for C-level executives and senior leaders in food retail and supplier companies. It focuses on industry innovation, near- and long-term planning, and high-impact collaboration between retail buyers and supplier partners. The agenda includes strategic discussion sessions, pre-arranged business meetings, keynotes, and thought-leadership panels.
How Many People Attend FMI FreshForward 2025?
FMI FreshForward attracts a highly targeted audience of approximately 175 to 250 senior leaders primarily from North America. The attendee mix includes grocery retailers, wholesalers, and their supplier partners, with most participants holding VP and above titles in areas like fresh, merchandising, operations, and innovation.
