Maximize Your Impact At NRF 2026
NRF 2026, taking place January 11–13 at the Jacob K. Javits Convention Center in New York City, is one of the most influential gatherings for retail decision-makers, technology providers, and supply chain leaders. Known as “Retail’s Big Show,” this event attracts executives who oversee operations, innovation, customer experience, and major procurement decisions. It’s a key planning moment for companies evaluating next year’s retail technology investments, omnichannel strategies, and B2B partnerships.
The attendee base includes C-level leaders, enterprise buyers, and IT and merchandising executives from global and mid-market retail organizations. These decision-makers use NRF to set vendor shortlists, budget allocations, and implementation timelines. Engaging with this audience ahead of the event means your brand is part of those early strategic conversations—before competitors show up in their inboxes or booths.
With Vendelux’s enriched attendee list, you can target individuals based on role, company focus, and technology maturity. Whether you’re selling logistics platforms, digital signage, loyalty programs, or AI tools, early alignment with attendee priorities gives you a stronger position to build long-term relationships and close deals faster.
How Sales, Marketing and Revops Teams Can Use This Attendee List
NRF attracts senior-level leaders focused on retail performance, store operations, ecommerce, and supply chain scale. Teams can use Vendelux’s enriched attendee data to segment by company size, leadership function, and strategic pain points such as inventory visibility or personalization.
Sales leaders can schedule conversations with budget holders and project stakeholders before emails go unanswered in January. Marketing teams can align pre-event messaging around relevant capabilities—POS integrations, fulfillment solutions, or real-time analytics—that match the initiatives of high-fit conference attendees. RevOps teams can sync the enriched conference attendee list to prioritize outreach sequences, update CRM records, and ensure territory coverage on the show floor.
The list helps your team figure out how to get more meetings by targeting active buyers and initiating outreach well ahead of NRF. Post-event, the detailed contact data supports tailored follow-up based on onsite conversations, session participation, or product interest.
Timing Is Everything
NRF 2026 runs from January 11 to January 13, 2026. That means May through September is the best time to reach out before attendee calendars start to fill. Many buyers use the summer and early fall to plan their NRF schedules and shortlist vendors they want to connect with in New York.
By using Vendelux in May or June 2025, your team gets a clear snapshot of who is expected to attend. This lets you align content, campaigns, and scheduling with real attendee behavior. With enough lead time, you can book meetings with executives who have active projects or review processes underway ahead of NRF.
What’s Included In The NRF 2026 Attendee List?
Vendelux provides visibility into executives expected to attend NRF 2026 through a combination of organizer-sourced data and predictive insights. Clients can upload a list of target accounts to identify stakeholder matches within the conference audience.
The enriched list includes each attendee’s first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email address, and phone number when available. This helps sales and marketing teams tailor their outreach with full context.
Where Is NRF 2026?
NRF 2026 will be held at the Jacob K. Javits Convention Center in New York, New York, United States.
When Is NRF 2026?
NRF 2026 is scheduled for January 11–13, 2026.
What Type Of Event Is NRF 2026?
NRF 2026 is a major B2B conference focused on the global retail industry. It features executive keynotes, innovation labs, exhibitor showcases, and content tracks on technology, supply chain, CX, and workforce strategy. The event offers opportunities for retailers and solution providers to network, collaborate, and launch or expand strategic partnerships.
How Many People Attend NRF 2026?
NRF 2026 is expected to attract more than 30,000 attendees from across the retail supply chain, including senior executives, department heads, and technical buyers representing over 90 countries. The audience includes decision-makers from global brands, specialty retailers, grocery chains, and new digital players.
