Maximize Your Impact At Hero 2025
Hero 2025, taking place on July 15 at Crystal Mountain in Traverse City, Michigan, brings together senior leaders across digital technology, outdoor brands, retail innovation, and active lifestyle categories. This annual summit is designed for executives who influence product roadmaps, partnership strategies, experience design, and investment priorities within consumer-driven industries.
The event attracts brand decision-makers, growth-focused founders, and transformation leads at the intersection of technology and active lifestyle. Attendees are there to evaluate tools and platforms supporting experience enhancement, sustainability, and digital commerce. With access to Vendelux’s enriched attendee list, teams can identify who controls partner selection, product budgets, and customer engagement strategy to drive highly targeted outreach before the event.
Actioning early insights into business goals and attendee profiles allows for meaningful conversations that begin well ahead of the summit. This is a focused environment where stakeholders are choosing future partners—not exploring someday ideas. Hero 2025 provides a clear line of sight into decision-making and purchase cycles. Start early to connect with the right people at the right time.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Hero 2025 attracts leaders shaping the future of experience-driven product environments, from sporting goods and adventure travel to retail and tech. With Vendelux’s enriched conference attendee list, sales and marketing teams can group attendees by company type—ranging from outdoor gear manufacturers to retail innovation labs—to align messaging with team mandates and sector priorities.
Target outreach based on seniority and focus area, whether that’s a VP of Digital Innovation at a retail brand or a CTO driving embedded technology into outdoor wearables. Use verified contact information to schedule meetings ahead of the event with budget owners and product leads. Personalize outreach using company initiatives surfaced via the data to help increase conversion rates.
During the event, leverage the attendee data to prioritize in-person follow-ups with cold prospects who match high-fit segments. After the summit ends, use insights gathered to follow up with relevant solution overviews, ROI ideas, or content tied directly to conversations that took place. This approach supports how to get more meetings, builds meaningful engagement, and sustains momentum post-event.
Timing Is Everything
Hero 2025 is scheduled for July 15, 2025. With just weeks remaining before executives arrive in Traverse City, early outreach is now a priority for successful relationship-building.
Use Vendelux insights to access the attendee list ahead of time and begin pre-event outreach aligned to attendee intent. Teams who begin outreach now stand a stronger chance of securing 1:1 meetings before the venue fills up. Book high-value conversations ahead of time rather than competing for attention during event hours.
Align messaging with what attendees are evaluating and use Vendelux’s tools to match your top accounts to confirmed conference attendees. Early engagement helps your brand stand out and shows up with relevance on-site.
What’s Included In The Hero 2025 Attendee List?
Vendelux provides visibility into executives expected to attend Hero 2025 through a combination of organizer-provided data and predictive insights. Clients can upload a list of target accounts to identify matches within the attendee list.
The enriched attendee list contains first and last names, job titles, company names, company websites, cities, states, countries, LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is Hero 2025?
The event will be held at Crystal Mountain in Traverse City, Michigan, United States.
When Is Hero 2025?
Hero 2025 is scheduled for July 15, 2025.
What Type Of Event Is Hero 2025?
Hero 2025 is a leadership summit focused on experience innovation in outdoor lifestyle, digital commerce, and customer-centric product design. The event features keynotes, curated networking programs, and solution showcases designed to support executive-level discussions and long-term partnership discovery.
How Many People Attend Hero 2025?
Hero 2025 is expected to draw approximately 500 attendees, with a mix of senior executives from brand, technology, and retail backgrounds. Participants are primarily from the United States, with representation from international growth markets in active lifestyle and experience-led retail sectors.
