LATEST EVENT NEWS
Advertising Week NY Tightens the Trade Show with Short Sessions, Few Exhibitors
Advertising Week New York 2025 stood out with short sessions, fewer exhibitors, and intimate networking, offering fresh insights on marketing and AI trends.
EVENT STRATEGY
Improv Classes Use ‘Yes And’ to Turn Belly Laughs Into Leads
Corporate improv workshops help teams improve communication, boost sales skills, and spark creativity—while fueling growth for comedy theaters nationwide.
FEATURES: A CMO'S VIEW ON EVENTS
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EVENT SPOTLIGHT
Advertising Week NY Tightens the Trade Show with Short Sessions, Few Exhibitors
Advertising Week New York 2025 stood out with short sessions, fewer exhibitors, and intimate networking, offering fresh insights on marketing and AI trends.
EVENT ROI
Are Celebrity Speakers Worth It?
Booking a celebrity keynote speaker can boost event visibility—but at what cost? Learn when it’s worth it and how to avoid high-risk speaker pitfalls.
INDUSTRY TRENDS
Traditional CRMs Undefeated As Event Marketers Double Down on ROI
Event marketers still trust CRM software like Salesforce and HubSpot to boost ROI, despite the rise of specialized event management platforms.
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