EBOOK
GDPR in B2B Event Marketing
This guide is designed to provide B2B event marketers with everything they need to know about outreach before events in Europe. Learn how B2B outreach for events is perfectly legal and valid.
WHAT'S INSIDE
GDPR FAQS ABOUT EVENT OUTREACH
GDPR: THIRD-PARTY DATA COLLECTION AND ARTICLE 14
UNDERSTANDING THIRD-PARTY DATA COLLECTION
ARTICLE 14 OF GDPR
OBLIGATIONS WHEN USING THIRD-PARTY DATA
REACHING OUT TO CONTACTS AROUND BUSINESS EVENTS
STEP-BY-STEP GUIDE TO B2B COLD OUTREACH
HANDLING RESPONSES
LEGITIMATE GROUNDS FOR B2B EMAIL MARKETING
1:1 OUTREACH VS 1:MANY E-MARKETING
1:1 COLD OUTREACH EMAIL TEMPLATE
1:MANY OUTREACH EMAIL TEMPLATE
E-PRIVACY AND CONSENT IN E-MARKETING: A CLOSER LOOK
COUNTRY-SPECIFIC REGULATIONS: NAVIGATING THE NUANCES
Trusted by Data-Driven Event Marketers and Organizers
