The 2025 POSSIBLE Miami Marketing Conference & Expo found a home at the Fontainebleau in Miami Beach April 28-30 with an agenda that was packed with a lot more than just keynotes and happy hours. In fact, Ad Age likened the third-ever iteration of the event to the Cannes Lions International Festival of Creativity, as activations took the form of branded yachts docked at the POSSIBLE Marina (the hotel’s adjacent Fontainebleau docks) as they do at La Croisette in Cannes, France.
POSSIBLE scaled significantly this year—in its first event after it was acquired by ShopTalk-parent Hyve Group. It welcomed more than 42% more marketing leaders, CEOs and major brand influencers and executives than it did last year. Attendance reached more than 5,400 in all—far above organizers’ estimates that 4,500 guests would be on site, according to Adweek.
The turnout meant that POSSIBLE maxed out the Fontainebleau’s capacity, per Adweek, though there was plenty of programming to accommodate attendance swells. Aside from an indoor Expo Hall with a Creators Lounge designed for making TikToks, the NYSE-hosted Speakers’ Corner and a headshot studio in partnership with Shutterstick, for instance, attendees could also explore an outdoor Expo Garden. In another parallel to the Cannes festival, the al fresco exhibitor space spanned the Fontainebleau’s oceanfront Mediterranean restaurant, La Côte, as well as poolside cabanas and the hotel’s Ocean Lawn, where The Innovation Village showcased startups, boutique agencies and small businesses.
The POSSIBLE Yacht Club featured on-water activations from four brands: Dailymotion, Pixalate, Reset Digital and VaynerX, the media company headed up by Gary Vaynerchuck, whose 30-minute keynote presentation arguably attracted the most headlines of the three-day event. “There is a 100% correlation to organically earned views and business results,” Vaynerchuck said during his day one keynote, where he argued that 20% of marketing budgets should go directly into social content.
Other notable keynote speakers: NFL CMO Tim Ellis—who admitted that the brand has been working to improve its “dead last” brand perception among major sports leagues—and Walmart president and CEO John Furner, who spoke on the retail giant’s $2.3 billion acquisition of software designer Vizio late last year.
Themes that repeatedly arose throughout programming included the fusion of culture and creativity. Take it from Group Black’s ExcellencE! Forum, which opened up its agenda—full of talks with leaders from Nielsen, Microsoft Advertising and Omnicom Media Group—to non-conference attendees. Exclusive to POSSIBLE badge holders, Digilearning partnered with UNITY to bring together next-gen creatives with C-suite executives from the likes of Netflix and Lionsgate. And in another showcase of the culture-creativity crossover, business experiential firm The Female Quotient spearheaded an Equality Lounge (part of the broader on-site FQ Lounge) at the Fontainebleau’s Arkadia Grill that had its own speaker agenda geared towards utilizing AI, spotlighting Latinas and building meaningful partnerships.
Though the economic impact of the 2025 POSSIBLE Miami Marketing Conference & Expo remains to be seen, it’s surely sizable. After all, the initial spend by attendees is hefty, with Premium Passes running guests $2,599, while VIP passes go for $5,999. POSSIBLE has used its impact since its inception three years ago to maintain a partnership with Food Rescue US South Florida in order to give back to the community it takes over for three days each April. This year, a whopping 1,160 lbs of food were rescued and donated from POSSIBLE across two pickups—providing approximately 967 meals to the community, the event reported in a LinekdIn post.
POSSIBLE is only slated to get bigger: Come April 27-29 2026, the event is expected to extend beyond the Fountainbleau hotel to the neighboring Eden Roc hotel—which has already been known to accommodate meetings and happy hours associated with the event, according to Adweek.
Oh, and POSSIBLE will be at the Cannes Lions International Festival of Creativity when it returns to France June 16-20, 2025.
POSSIBLE declined Vendelux’s request for comment.
