Maximize Your Impact at NFRA Convention 2026
NFRA Convention 2026, taking place October 17–20 at the Gaylord National Resort & Convention Center in National Harbor, Maryland, is one of the food industry’s most strategic gatherings focused on frozen and refrigerated foods. Organized by the National Frozen and Refrigerated Foods Association (NFRA), this annual event brings together a broad spectrum of retail, manufacturing, logistics, and merchandising leaders who influence category growth and product innovation in grocery and food service channels.
The attendee mix includes top-level executives, buyers, category managers, marketing heads, and operations professionals from leading supermarkets, CPG companies, distributor networks, and cold-chain solution providers. Critical business decisions around category strategy, supplier relationships, product placement, and promotional planning are often initiated or finalized during this event. For companies looking to expand in refrigerated or frozen product segments, early access to attendee data presents valuable pathways to new accounts, larger contracts, and vendor approvals.
By using Vendelux’s enriched attendee list, teams gain unique visibility into who will be on site, what roles they hold, and which organizations they represent. Aligning pre-event outreach with the right stakeholders helps ensure conversations with decision-makers are productive and conversions are measurable.
How Sales, Marketing and Revops Teams Can Use This Attendee List
Sales, marketing, and revenue operations teams focused on retail partnerships, food manufacturing, distribution, or retail tech can use NFRA Convention’s enriched conference attendee list to improve both outreach quality and pipeline conversion. The data enables teams to identify buyers, category leads, and supply chain contacts across national and regional grocers, along with CPG and private-label companies.
By segmenting prospects by buyer type, operational footprint, or product focus, sales teams can better match their pitch to company needs. Marketing teams can tailor communication to connect with specific priorities such as logistics support, merchandising optimization, or product differentiation. Verified attendee contact information helps book meetings in advance with budget owners responsible for vendor evaluations and promotions planning.
During the show, real-time face-to-face interactions can be transformed into longer-term partnerships when backed by prior, context-rich online engagement. Post-conference follow-up becomes more actionable when it reflects the conversation history, category focus, and business goals of each contact. Vendelux helps teams understand how to get more meetings by aligning messaging with the context of the event and the priorities of conference attendees.
Timing Is Everything
NFRA Convention 2026 is scheduled for October 17–20, 2026. With more than five months until the event, now is the optimal time to begin outreach. Top buyers and supply chain evaluators often finalize meeting calendars months in advance, leaving little room for last-minute engagement.
By accessing the enriched attendee list early, your team can connect with key contacts well before they’re inundated with on-site demands. Understanding attendee profiles ahead of time gives your organization the opportunity to be included in scheduling, purchasing discussions, and early-stage evaluations. Vendelux empowers marketing and sales professionals to identify and prioritize these strategic contacts, driving better use of time and stronger outcomes during the convention.
What’s Included in the NFRA Convention 2026 Attendee List?
Vendelux provides visibility into professionals expected to attend NFRA Convention 2026 using organizer-provided data and predictive insights. Clients can upload their list of target accounts to discover attendee matches and plan coordinated outreach strategies.
The enriched attendee list includes key contact details such as first and last name, job title, company name, company website, location (city, state, country), LinkedIn profile, verified email addresses, and phone numbers when available. This level of insight supports focused, relevant engagement with the people who matter most to your business goals.
Where Is NFRA Convention 2026?
NFRA Convention 2026 will be held at the Gaylord National Resort & Convention Center in National Harbor, Maryland, United States.
When Is NFRA Convention 2026?
The event is scheduled for October 17–20, 2026.
What Type of Event Is NFRA Convention 2026?
NFRA Convention 2026 is an industry-focused business convention designed for stakeholders in the frozen and refrigerated food sector. The event features organized business meetings, product showcases, thought leadership panels, and informal networking sessions. It provides a platform for CPG manufacturers, supermarket buyers, supplier partners, and logistics providers to conduct high-value meetings and establish growth-focused partnerships.
How Many People Attend NFRA Convention 2026?
NFRA Convention typically draws around 1,400 attendees from across the United States, including executives, directors, and senior managers responsible for buying, logistics, marketing, and strategic partnerships. While primarily U.S.-focused, the event attracts select international distributors and solution providers looking to expand within the North American refrigerated and frozen category.
