Google Cloud Next 2023: The Ultimate Event Guide


google cloud next

As we continue our journey through 2023, the convention scene is making a significant rebound, shifting back to in-person events after a long digital epoch. Today, tech and cloud computing professionals are zealously scouting for the best platforms to forge connections, stay informed about cutting-edge trends and innovations, and gain priceless industry insights. Yet, with an overwhelming assortment of events, it’s imperative to meticulously select the ones offering the most promising opportunities for networking, knowledge acquisition, and lead generation. One such distinguished event is Google Cloud Next.

Google Cloud Next is the premier gathering for cloud enthusiasts and leaders seeking to stay at the forefront of a perpetually evolving industry. Organized annually, Google Cloud Next aims to establish a symbiotic space where executives across the tech and cloud computing sphere can connect, learn, and discover the latest trends and technologies fueling the industry’s imminent disruption.

This global technology event brings together over 30,000 top industry trailblazers to delve into the most significant cloud trends and success stories. What sets Google Cloud Next apart is its unique pedagogical approach: participants absorb invaluable insights from expert speakers and experience the innovative technology they learn about through hands-on labs and training sessions. Committed to fostering an active learning and discovery environment, Google Cloud Next promises to be an exhilarating and enlightening occasion for anyone looking to stay on the bleeding edge of cloud innovation and foster B2B relationships.

This comprehensive guide will equip you with everything you need to maximize your experience for this event.

Google Cloud Next 2023

What Is Google Cloud Next 2023?

Google Cloud Next 2023 is the premier global convention gathering cloud computing experts and enthusiasts from all corners of the world. This 3-day event includes an intensive workshop followed by a conference, offering an exceptional platform for professional networking. From comprehensive workshops to masterclasses, interactive panel discussions, and insightful breakout sessions, it provides a distinctive chance to engage with and learn from the most influential figures in the field.

But to label Google Cloud Next as another B2B event would undersell its immense value and potential. This event extends beyond the surface, providing an in-depth look at the ongoing cloud computing industry developments. Given the industry’s constant evolution, the conference strives to understand its broader impact in the increasingly digitalized economy, particularly in data management, AI, and cybersecurity. It further promotes an inclusive space for cloud computing professionals of varying experience and skills to brainstorm strategies that could shape the industry’s future.

Hence, Google Cloud Next is recognized for sparking breakthrough ideas, initiating important discussions, and spotlighting groundbreaking solutions. Unsurprisingly, the event attracts aspiring technologists, influential tech leaders, businesses, and decision-makers from diverse sectors.

At Google Cloud Next, you can showcase, promote, and discover revolutionary cloud computing solutions that could drive technological innovation. Whether you’re an attendee or exhibitor, this conference is an unmissable opportunity to immerse yourself in the future of cloud technology.

When and Where is Google Cloud Next 2023?

This year, Google Cloud Next 2023 is set to unfold from August 29th to 31st at the Moscone Center in San Francisco, California. This marks a departure from the event’s traditional setting in Sunnyvale, California, injecting a sense of novelty and providing a “new” feel for long-standing attendees who have only ever convened in Sunnyvale and Mountain View.

Despite the location change, the event organizers reassure that this shift is temporary and the event will continue to rotate across various prominent venues throughout the U.S.

The chosen venue this year, the Moscone Center, is a spectacle in its own right. Nestled in the vibrant heart of downtown San Francisco, the convention center spans over two million square feet, with 114 flexible meeting rooms. The San Francisco Travel Association operates it.

The cutting-edge convention center was among the first in the U.S. to implement NASA’s BIOPROTECT™ by SurfaceGuard technology, providing an extra layer of safety against COVID-19 microbes, making it a secure environment even for large gatherings. With WELL Health-Safety Rating and GBAC accreditation, Moscone Center stands out as one of the safest event venues.

Moreover, this world-class venue also provides the following:

  • Over 4,000 public parking spots within a four-block radius for its visitors
  • Reliable WiFi with high-speed 1 Mbps upload and download capacity
  • Tablet kiosks for complimentary entertainment
  • Food and beverages by SF Eats, an exclusive brand managed by the venue’s catering partner, SAVOR

With an array of top-tier facilities to cater to the needs of both event attendees and organizers, Moscone Center is easily accessible as well.

The venue is conveniently served by both the Red and Blue BART lines. Attendees can also arrive via the Caltrain or even walk to the venue if they are staying nearby – more later.

The organizers assure you that this new location will fulfill all your needs. The choice of venue has been carefully considered to ensure attendees have a fulfilling and enriching experience at Google Cloud Next 2023.

Who Goes To Google Cloud Next?

Google Cloud Next is a flagship event that has garnered a unique reputation among industry giants and fresh faces in the tech world. It is frequented by many of the foremost names in the industry.

Who Will be Speaking at Google Cloud Next 2023? 

The upcoming Google Cloud Next 2023 will feature an impressive lineup of speakers who are influential leaders and key drivers of Google Cloud’s success. With their diverse experiences and in-depth knowledge, they are set to deliver a wealth of insights into the state of cloud technology and its future trajectory.

The speaker lineup for Google Cloud Next 2023 includes:

  • Thomas Kurian CEO Google Cloud 
  • Adaire Fox-Martin President, Google Cloud Go-to-Market Google Cloud 
  • Aparna Pappu, VP & GM, Google Workspace 
  • Ashley Willis Head of Developer Community Google Cloud 
  • June Yang VP, Cloud AI, and Industry Solutions Google Cloud 
  • Sunil Potti VP & GM, Cloud Security Google Cloud 
  • Carrie Tharp VP, Retail Google Cloud 
  • Kevin Mandia Mandiant CEO Google Cloud 
  • Forrest Brazeal, Head of Developer Media Google Cloud 
  • Kevin Ichhpurani VP, Global Partner Ecosystems & Channels Google Cloud 
  • Ting Lui Cloud AI Platform Google Cloud 
  • Andi Gutmans, VP & GM, Databases Google Cloud

What Kind of Sponsors and Exhibitions Will Be There at Google Cloud Next? 

Over 300 exhibitors and sponsors have signed up for the event, with more anticipated to join in the upcoming months.

Companies like Intel, Deloitte, and SAP have already secured their spots as Gold Sponsors, while others such as Atos, NetApp, and SADA are also sponsoring various aspects of this annual cloud technology and networking event.

Current insights on Vendelux reveal the following demographics of the attendees:

Attendee industry:

  • 40% Technology Services
  • 10% Software Development
  • 8% Consulting Services

Attendee job function:

  • 45% IT and Engineering
  • 30% Business and Strategy
  • 10% Executive Management

Attendee seniority:

  • 65% Mid-Senior Level
  • 20% Director Level
  • 15% C-Suite

Keep an eye on this space as we bring you more updates.

What to Expect From Google Cloud Next? Is it Worth it? 

Google Cloud Next is a vibrant confluence of cloud computing experts, clients, and aspiring professionals, providing an environment ripe for meaningful discussions. Whether you’re a cloud guru or a novice in the industry, this conference can offer manifold benefits.

Firstly, Google Cloud Next is a golden learning opportunity. You can enhance your skills throughout the event by participating in immersive workshops. Benefit from engaging sessions with thought leaders and decision-makers to upgrade your knowledge. Plus, you get to pitch your innovative ideas to a diverse, insightful audience that you’ll only find at this event.

For sponsors and exhibitors, the expo floor grants limitless access to attendees with confirmed purchasing authority who can invest in your offerings. Expand your reach and build lasting connections at the show.

Whether you’re an attendee, speaker, or exhibitor, your time spent at Google Cloud Next will undoubtedly be productive and significantly impact your business’s future. Hence, if you’re still wondering whether or not to participate in Google Cloud Next, rest assured the event is worth every minute.

Why Should I Attend Google Cloud Next? If you’re a tech professional planning to attend this year’s workshops and conferences, here are the top reasons why Google Cloud Next is a must:

Showcase and Promote Your Offerings The extensive event provides an unmatched opportunity to launch new offerings or promote your flagship services. Introduce your products and services to leading companies, tech influencers, and decision-makers with purchasing power, thus creating a strong lead base for your business.

Beyond sales, Google Cloud Next can connect you with potential investors interested in your innovative business ideas. Experience holistic support for your business, whether a startup or a well-established enterprise.

Share Your Expertise If you’re an industry leader and wish to share your expertise, the workshops, and conferences serve as an ideal platform. Engage with the most promising newcomers in cloud computing, offer mentorship, and foster knowledge exchange.

Utilize the conference sessions and workshops to give back to the industry or assist others while establishing yourself as a subject matter expert and consultant.

Learn from Experts If you’re new to the field or have an unquenchable thirst for learning, the extensive program at Google Cloud Next is a boon. Google Cloud Next has everything from hands-on workshops to insightful Q&A sessions. Attend to brush up on your basics and gain new insights.

Catch Up With Industry Peers While you may not always have the time to meet and converse with all your industry peers, the conference offers the perfect chance for free-flowing discussions and revitalizing old partnerships. This event is a yearly gathering for industry stakeholders to come together, exchange ideas, and engage in insightful chats.

Can Google Cloud Next 2023 Improve Business Plans?

Absolutely. Google Cloud Next 2023 is more than just a typical tech conference; it’s a hub for sharing ideas, learning about cutting-edge developments, and discovering ways to transform businesses using cloud technologies. Its influence can significantly enhance and refine your business plan in several ways.

Harness Innovative Ideas: The event is brimming with creative minds sharing transformative ideas and strategies. These insights can help you reshape your business plan, enabling you to leverage the latest cloud technologies to drive growth, improve efficiency, and stay competitive.

Optimize Business Processes: Workshops and event sessions explore ways cloud technologies can streamline business operations. From automation to artificial intelligence, Google Cloud Next 2023 gives you the tools to optimize your business processes, leading to cost savings, increased productivity, and improved customer experiences.

Strengthen Your Network: Networking opportunities abound at Google Cloud Next 2023, from small, intimate roundtables to larger industry gatherings. By establishing relationships with other professionals in the field, you can tap into partnerships and collaborations that propel your business forward.

Gather Industry Knowledge: The event’s in-depth sessions cover various topics, from current industry trends to future predictions. This knowledge can inform and improve your business plan, ensuring it aligns with the latest market dynamics.

Get Up-to-Date on Security Practices: With cybersecurity being a significant concern in the digital age, Google Cloud Next 2023 offers sessions on the best practices and latest developments in cloud security. This knowledge can help safeguard your business, reducing potential risks and ensuring business continuity.

Gain Exposure to New Tools and Technologies: At the forefront of cloud innovation, Google Cloud Next showcases the latest tools and technologies, many of which can be transformative for businesses. By incorporating these into your business plan, you can ensure your company stays ahead of the curve.

In conclusion, Google Cloud Next 2023 provides an excellent platform for improving business plans. The insights, connections, and learnings you gain can help you shape a robust and forward-thinking strategy that harnesses the full power of the cloud.

How To Prepare For Google Cloud Next 2023

Deciding to attend Google Cloud Next 2023 can be transformative for your business, but success requires proper preparation. Here are a few tips to help you get ready for the event:

Define Your Objectives: Before setting foot at the event, clarify what you and your team want to achieve. Whether you’re looking to acquire new leads, boost brand visibility, or network with industry veterans, having clear goals will keep you focused and make your participation at the conference more productive.

Plan Your Journey: San Francisco is a bustling city known for its complex traffic system. It’s crucial to plan your transportation ahead of time. Consider booking a reliable transportation service to navigate the city. The BART and Muni Metro systems serve the Moscone Center if you PREFER PUBLIC TRANSPORT. Don’t forget to factor in potential delays.

Research the Event: Google Cloud Next 2023 is a comprehensive event with multiple tracks and sessions. Check out the conference agenda, learn about the speakers, and understand what each session offers. Some may require additional registration or payments, and they may also have limited capacity. Pinpoint the most relevant sessions aligned with your team’s objectives to make the most of your attendance.

Prepare Marketing Materials: Networking is a key part of Google Cloud Next 2023, so come prepared with ample marketing collateral. This could include business cards, pamphlets, and other branded materials that will help create a memorable impression and attract potential clients or customers.

Dress Appropriately: San Francisco’s weather in June can vary, so pack for cool and warm conditions. Remember, this is a professional event, so business-casual attire is usually the best choice.

Choose Suitable Meeting Locations: San Francisco offers numerous venues for meetings and networking. Consider reserving private meeting spaces or suites if you’re looking to create a more professional impression. The right setting can foster an open, relaxed atmosphere that encourages productive discussions and collaboration.

Leverage Event Intelligence: Your participation doesn’t end when Google Cloud Next 2023 concludes for the day. Take advantage of the smaller events happening around San Francisco. Utilize event intelligence to identify gatherings that attract the kind of audience you’re targeting. Attending these side events can drive leads and foster valuable partnerships, making your overall conference experience even more rewarding.

Leverage Attendee Insights: Discover Who’s Attending Google Cloud Next 2023 And Prepare For It

Before the event, companies must identify their objectives and formulate an action plan to maximize their impact at Google Cloud Next 2023. Individuals should research who’s attending, the hot discussion topics, and how they can best utilize their time during the event.

Vendelux is a powerful tool that can assist you in connecting with potential prospects and existing customers at Google Cloud Next 2023. Vendelux’s event intelligence can match your CRM contacts with potential attendees promoting their presence on social media.

Vendelux provides this specialized event intelligence data that helps companies fully exploit the potential of Google Cloud Next 2023 and significantly magnify their impact at the event. 

Companies with access to Vendelux’s event insights could plan ten times more pre-event meetings. See how Delivery Solutions leveraged Vendelux to book 76 incremental meetings at Shoptalk in this case study.

With Vendelux’s Fusion feature, event marketers can now accurately predict which sponsors and attendees will be present globally at upcoming events, trade shows, and conferences. This information provides a clear view of the potential audience and enables you build event marketing plans around events where your target market will be present.

Receive valuable updates whenever new participants join the conference. As the event date draws closer, the insights on likely attendees refresh daily, keeping you up-to-date and ready to make the most out of Google Cloud Next 2023.

Tips When Staying In San Francisco For Google Cloud Next 2023

Moscone Center, the Google Cloud Next 2023 venue, is in the heart of San Francisco. The distance from the San Francisco International Airport to the Moscone Center is approximately 14 miles (22.5 km). The driving time from the airport to the conference center is typically around 25-30 minutes, depending on traffic.

For Google Cloud Next 2023 attendees, event coordinators have negotiated travel discounts and secured a limited number of reduced-rate hotel rooms to make your event and San Francisco trip more affordable. Rooms at the group rate will be available on a first-come, first-served basis, and some hotels may already be unavailable.

The remaining hotels with discounts are as follows:

  1. Hyatt Regency San Francisco, $299 a night. Located 1.2 miles away from the Moscone Center.
  2. San Francisco Marriott Marquis, $315 a night. Situated just 0.1 miles away from the Moscone Center.
  3. InterContinental San Francisco, $325 a night. Roughly 0.1 miles away from Moscone Center.
  4. The Westin St. Francis San Francisco on Union Square, $295 a night. Located about 0.6 miles away from the Moscone Center.
  5. Palace Hotel, a Luxury Collection Hotel, San Francisco, $310 a night. Approximately 0.3 miles away from the Moscone Center.

San Francisco is a vibrant city with many cultural, culinary, and outdoor activities to explore during your stay. Be sure to allow some time to venture beyond the conference and take in all of San Francisco’s unique experiences.

Summary: Careful Planning Will Maximize Your Experience At Google Cloud Next 2023

With its strong sense of community and countless opportunities for businesses to network and forge pivotal relationships in the tech and cloud computing sector, Google Cloud Next 2023 can be a milestone event for many organizations. This year’s event is anticipated to bring about new opportunities for collaboration, unique encounters, and cloud-focused insights that could aid businesses in accelerating innovation and technology advancement.

However, it requires commitment from the organization’s management as they will be looking for a positive return on their investment. Marketers should leverage the many side events, post-conference networking activities, and face-to-face networking opportunities offered in San Francisco to maximize their experience at the event.

Thorough preparation is key to extracting maximum value from your participation. This includes researching the relevant sessions, identifying all networking opportunities, creating a list of individuals and organizations you’d like to meet, and gathering the necessary Google Cloud Next 2023 attendee data to gain insights into the profiles and interests of those attending the event.

Leveraging event intelligence is increasingly critical for businesses that enhance sales and generate leads. By utilizing event data and insights, companies can better understand their target audience, identify potential leads, and create more effective marketing strategies. This leads to increased sales, stronger customer relationships, and sustained business growth.

Discover the Attendees & Sponsors Who Will be at Google Cloud Next 2023


Stefan Deeran

Co-founder and COO of Vendelux, the leading AI platform for event marketers and conference organizers.

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