Content Marketing World returns for its 13th edition. One of content marketers’ biggest international networking events is back for its 2023 edition in Washington, DC. With more than 2,000 attendees and counting, the show is slated for a fresh start this year.
Since its launch, the event has emerged as an annual confluence of thought leaders, innovators, and stakeholders from every stratum of the content marketing industry. It brings together the brightest and the most experienced minds in content marketing for three days of uninterrupted networking, learning, and collaboration.
Now in its 13th year, Content Marketing World has always gone the extra mile for the cause of content marketing. It has enabled and empowered thousands of content marketers to incubate, strategize, and implement brand-new content marketing trends.
To know more about the event, continue reading!
What is Content Marketing World?
It’s the largest B2B convention of content marketers from the U.S. and abroad. The 3-day event hosts a workshop followed by a conference and provides an excellent opportunity for social networking. From hardcore workshops to masterclasses, panel discussions, and breakout sessions, it presents a unique opportunity to interact with and learn from the best in the business.
Content Marketing World is the place for anyone who eats, breathes, and lives on content. But calling it just another B2B event would be doing the trade show a disservice.
The event casts an intimate glance at the state of affairs affecting the content marketing industry. Since the industry is constantly evolving, the trade show attempts to understand its greater role in a consumerist economy, especially retail. It also allows a level playing field for content marketers of varying experience and expertise to ideate strategies that can define the industry’s future.
So, Content Marketing World can be credited with incubating epic ideas, starting conversations, and bringing never-seen-before solutions to the limelight. No wonder aspiring content marketers, celebrity content creators, agencies, and decision-makers attend.
Showcase, promote, and discover all about content marketing solutions that can enable retail innovation at the show.
When and Where is Content Marketing World Taking Place?
This year Content Marketing World is scheduled to take place from the 26th to the 28th of September at the Walter E. Washington Convention Center in Washington, DC. For the second time in its history, the content marketing trade show will not be hosted in Cleveland, Ohio.
The brand-new venue and location are expected to offer a dash of excitement and a “fresh” experience for veteran trade show attendees. They have only convened in Cleveland and Columbus in the past.
However, the show makers asserted that this is a temporary venue and will continue to host the event across various locations throughout the U.S.
This year’s venue is an attraction in itself. Located in the heart of D.C.’s downtown entertainment district, the convention center is over 2.3 million square feet and boasts 77 meeting rooms. It’s owned and operated by Events DC.
The state-of-the-art convention center was the first in the U.S. to implement NASA’s BIOPROTECT™ by SurfaceGuard technology. The technology protects against COVID-19 microbes and ensures even large congregations are safe. Arguably, the Walter E. Washington Convention Center is one of the safest event venues with a WELL Health-Safety Rating and GBAC accreditation.
In addition, this world-class venue also offers:
- 3,000 public parking spots in a 3-block radius for its visitors
- Very reliable WiFi with a 768 KBps upload and download speed
- iPad kiosks for free entertainment
- Food and beverages by D.C. Eats, an exclusive brand run by the venue’s catering partner, Aramark
Well-equipped with a plethora of top-notch facilities that the event visitors and organizers may need, the Walter E. Washington Convention Center is easily accessible too.
Both the Green and Yellow metro lines will take you to the venue. You can also hop on an Amtrak train or take a walk to the venue if your hotel is nearby, but more on that later.
Rest assured that the new venue will not have you wanting anything more. The organizers have chosen it carefully to ensure you have a great experience at the show.
Who Goes to Content Marketing World?
Content Marketing World is a renowned event that has carved a niche among industry stalwarts and its newest stakeholders. It’s attended by some of the biggest names in the industry.
Who Will be Speaking at Content Marketing World?
Although the speakers for this year’s conference are yet to be announced, more than 100 speakers are expected to be in attendance. Last year’s speakers included:
- Jessica Bergmann from Salesforce
- Bonin Bough from Group Black
- Liza Gately from Forrester
- Ravi Theja Yada from Microsoft
- Lenox Powell from Semrush
- Candance Ward from Nissan
- Juntae DeLane from Digital DeLane, and many others
The past editions have seen the likes of Hasan Minhaj, Tina Fey, William Shatner, Mindy Kaling, and others deliver keynote speeches. This year’s show will be no exception.
Watch this space for more updates.
What Kind of Sponsors and Exhibitions Will Be There at Content Marketing World?
Currently, more than 180 exhibitors and sponsors have registered for the show, but even more, are expected to join the ranks in the coming months.
VIP, Optimizely, MarketMuse, and Aprimo have come on board as Gold Sponsors, while others like Airtable, Canto, Demand Jump, Manifest, Netline, and Statista are also sponsoring parts of the annual content marketing and networking event.
What Kind of Sessions Are There in Content Marketing World?
This year’s agenda is still in the works and is expected to be revealed in Spring before the show commences. The 2022 edition of the show hosted the following sessions:
- Agency Strategies
- Content Creation & Development
- Content Experiences
- Content Innovation for Purposeful Marketing
- Content Management & Optimization
- Content Planning/Operations
- Content ROI Social Media/Influencer Marketing
- Content Strategy – General
- Content Strategy – Intermediate
- Core Concepts
- Demand Generation
- Email & Conversion
- Industrial Marketing Summit
- Teams & Culture
- Visual Storytelling and others
Expect celebrity speakers, subject matter experts, and CxOs will present workshops, masterclasses, breakout sessions, and more.
What to Expect From Content Marketing World? Is it Worth it?
Content Marketing World reunites agencies with clients in a conference setup that provides a conducive environment to start meaningful conversations. Whether you are a seasoned marketer or just starting out, this trade show can help you in more ways than one.
For one, it provides an excellent learning opportunity. You can upskill yourself during the three days of the conference by participating in hands-on workshops. Upgrade your knowledge by attending interactive sessions with thought leaders and decision-makers. In addition, you also get a platform to present your ideas to a diverse and discerning audience that you will only get here.
For sponsors and exhibitors, the show floor provides unlimited access to attendees who have verified purchasing power and can invest in your offering. Increase your outreach and build connections for a lifetime at the show.
Irrespective of whether you’re attending, speaking, or exhibiting, the time you spend on the show floor will be productive and highly rewarding for the future of your business. So if you’re still contemplating whether or not to be a part of Content Marketing World, know that the event is absolutely worth it.
Why Should I Attend Content Marketing World?
If you are an event marketer planning to attend this year’s workshops and conferences, here are the top reasons why you should attend Content Marketing World:
Showcase and Promote Your Offerings
The 3-day showcase gives you a unique opportunity to launch new offerings or promote services that you are well-known for. Share your products and services with brands, content creators, and decision-makers with purchasing power and build a repository of leads for your business.
Apart from sales, Content Marketing World can help you connect with prospects who may even consider investing in your startup business idea.
Get all-around support for your business, whether you’re a startup or a well-established agency.
Share Your Expertise
Similarly, if you’re a thought leader in your field and would like to share your expertise with others, the workshops and conferences should be your playground. Interact with the most promising content marketing newbies, provide mentorship, and exchange knowledge.
If you want to give back to the industry or simply help others, make use of the conference sessions and workshops. While at it, you can also position yourself as a subject matter expert and consultant.
Learn from Experts
On the other hand, if you’re new to the game or have a thirst for knowledge, attending the 3-day workshop cum conference will help you learn from the best. From hands-on workshops to Q&A sessions, Content Marketing World offers it all. If not anything else, you can attend it to brush up on your basics and learn new things.
Catch Up With Industry Peers
While you may not have the bandwidth to meet and talk with all your industry peers, you can indulge in free-flowing conversations and rekindle old partnerships on the show floor. This event is an annual reunion for industry stakeholders to come together, enjoy a chat, and exchange ideas.
Attendee Data: Learn Who’s Attending Content Marketing World and Prepare For it
More than 2,000 leaders are expected to attend the show, including Michael Brenner from Marketing Insider Group, Patrick Reinhart from Conductor, and Brian Wallace from NowSourcing.
According to our event intelligence data, 23% of attendees hold vice presidential and directorial positions, while 12% are CxOs. You can expect to meet founders, sales and marketing heads from the advertising, marketing, management, and software industries.
Meeting industry experts requires ample preparation. Here are a few tips to get started:
Prepare Your Pitch
Whether or not your goal is to make a sale, you still need to impress your prospects. Prepare an impactful pitch that can make a formidable case for itself. It should remain etched in your buyer’s mind even after the show’s over and stand out from your competitors.
Keep it crisp and blow your prospect’s mind. Deliver it with confidence and be convincing.
Promote Your Brand
Even if you’re not selling, a famous and well-respected event like this is an excellent branding opportunity. Good branding can keep you on the top of the mind of all the attendees who may come across your booth, even if they do not get a chance to meet you in person.
Think of a branding strategy that can make you stand out from the crowd in a large-scale event like this when you’re preparing for the show.
Carry Ample Brand Collateral
From brochures to business cards, carry enough sales and marketing collateral so that you can distribute them among the show attendees. Under no circumstances should your stock run out – analyze event intelligence data to get a fair idea of how many people may be attending the show and take a call.
Things to Consider When Registering For Content Marketing World
Content Marketing World is the industry’s biggest and most well-known annual trade show, and that’s why you must register yourself at the earliest. There are four registration options to choose from, with a set of perks unique to each.
Let’s take a look:
All Access Pass
Price:
- $2,299 (Early Bird, till 14th July)
- $2,599 (Regular, from 15th July to 25th September)
- $2,899 (Special on-site registration on show dates)
Features:
- Access to keynotes and breakout sessions (Live)
- Networking events, including admission to the opening party
- Breakfast and lunch on Wednesday and Thursday
- Workshops and industry masterclass on Tuesday
- The choice between one workshop, masterclass, or on-demand access
- On-Demand recordings, powered by Streamly (post-event, till 31st December)
Main Conference Plus Pass
Price:
- $1,899 (Early Bird, till 14th July)
- $2,199 (Regular, from 15th July to 25th September)
- $2,499 (Special on-site registration on show dates)
Features:
- Access to keynotes and breakout Sessions (Live)
- Networking events, including admission to the opening party
- Breakfast and lunch on Wednesday and Thursday
- Choose between workshop/masterclass/on-demand access
Main Conference Pass
Price:
- $1,349 (Early Bird, till 14th July)
- $1,599 (Regular, from 15th July to 25th September)
- $1,899 (Special on-site registration on show dates)
Features:
- Access to keynotes and breakout sessions (Live)
- Networking events, including admission to the opening party
- Breakfast and lunch on Wednesday and Thursday
Digital Pass
Price:
- $899 (Irrespective of booking date)
Features:
- On-Demand recordings, powered by Streamly (post-event, till 31st December)
Other Discounts and Offers
Content Marketing World offers an additional 10% discount on group bookings of 4-9 people. For big groups of 10 or more, you can contact the organizers at cmi_registration@informa.com for the best deals.
The organizers also offer discounts to minority-owned businesses, students, and qualified non-profit organizations. Please visit their website or contact the customer service team to learn more.
By participating in the event, you also explicitly consent to get recorded and photographed by the organizers. You must also fully abide by their Code of Conduct.
How Do I Plan For Content Marketing World, and What Do I Do After the Event?
Attending any global marketing event takes days, if not months, of careful planning. If you’re unsure of where to get started, here’s a quick guide that can help you:
Decide Your Main Goals For Attending
There’s a lot to do at the show, and your goals will determine which of the four passes you purchase for yourself. Refer to event intelligence to get a complete understanding of exhibitors, speakers, and the conference agenda.
If you do not plan on meeting exhibitors, a Digital Pass may be all you need to access the workshops and conference sessions.
But if you want to network, attend social events, and participate in workshops, the All Access pass is the one you need.
Decide your goals beforehand so that you can make a wise decision. None of the passes are cheap and needs budget approval from your management. Planning for it can help you make the most of your investment.
Make an Itinerary
Washington, DC, experiences some of its best weather in September. You can add a day or two to your visit and check out local attractions. So chalk out an itinerary that includes a list of things to do and places to visit. It will help you get a fair idea of your expenses in terms of bookings and similar expenditures.
Pack Suitable Clothing and Footwear
Although the weather remains cool for the most part, it can dip from 29 degrees Celsius in the day to 12 degree Celsius or less in the evenings. Carry semi-formals for the show, along with light jackets or cover-ups. Since you will spend most of your time sitting and attending workshops, the venue’s air conditioning can also make you feel cold. Extra layers will also prevent you from feeling uncomfortable and cold when you’re indoors.
As for footwear, covered shoes with socks should be ideal for an event like this. Carry shoes that are worn in and comfortable. Events involve a lot of walking on the show floor, and that’s why good footwear can help you remain comfortable throughout the day.
The event also involves social lunches and dinners. It’s advisable to carry a change of clothing for such black tie affairs, even if you plan on going with semi-formals for the main conference.
What to do After the Event
Washington, DC, is known for its museums, monuments, and historical buildings, some of which you can visit free of cost! If you’re a history and culture enthusiast, you will have a gala time exploring the neighborhood.
Here are a few things you can do while you are still in DC:
- Visit the Smithsonian American Art Museum: Location less than 15 minutes away from the convention center, the Smithsonian is famous worldwide for its awe-inspiring art collection. Plan a quiet evening of discovery and art exploration as you walk down the museum’s winding corridors packed with artifacts.
- Visit the Sixth and I Synagogue: One of the oldest synagogues in the city is also a cultural center that hosts concerts, talk shows, and more. Plan a visit if you want to explore the beautiful architecture, discover more about Jewish history, and experience spellbinding performances by local artists.
- Visit Ford’s Theater: Step back in time as you explore this historical venue that saw the assassination of President Abraham Lincoln- but has since emerged as a center of culture, arts, and entertainment. Don’t miss out on the 34 feet long tower of books that belonged to the deceased president.
- Meet Celebrities at Madame Tussauds: Famous for its realistic waxwork statues of celebrities, Madame Tussauds is a truly delightful museum to visit, especially if this is your first time in Washington, DC. Get to meet the celebrities of your dreams, up close and personal, and take memorable pictures that can last you a lifetime.
- City Brew Tours DC: Go on a guided tour of the best breweries in the city and sip some locally made beers while enjoying panoramic views of D.C. If you plan on sampling the food and drinks that the city has to offer, this tour is an ideal escape for you.
- Witness the Grandeur of the White House: While there’s a lot to see and do in D.C., no trip is complete without a visit to the White House. Although the White House tours are free, you will need to plan it well in advance, at least three months before your scheduled visit, to be able to book a slot. But don’t miss out on the chance to take the tour – it will be an unforgettable experience.
Downtown DC’s arts and entertainment district also has excellent restaurants offering the freshest and tastiest culinary experiences. Indulge the foodie in you by booking a table at one of D.C.’s many famous restaurants and letting your hair down at a local nightclub.
Tips When Traveling to Content Marketing World + Hotels & the Best Parties
If your management has approved your visit to this year’s Content Marketing World trade show, get started on planning your trip at the earliest.
- Make sure you have all the marketing materials and sales collateral you will need at the show. Always carry extras along with a backup in case you need them on short notice.
- Brace yourself for three power-packed conference days. Ensure you’re well-rested and prepared to make the most of your time on the show floor.
- Make your hotel reservations and book your flight tickets as early as you can to get the best deals.
Along with its official hotel provider Convention Housing Partners, the trade show offers discounted rates at the following hotels:
- Courtyard Washington Downtown/Convention Center/ USD 324 per night + taxes
- Embassy Suites by Hilton Washington D.C. – Convention Center/ USD 349 per night + taxes
- Grand Hyatt Washington/ USD 339 per night + taxes
- Hampton Inn DC Convention Center/ USD 249 per night + taxes
- Holiday Inn Express Washington DC, Downtown/ USD 279-289 per night + taxes
- Homewood Suites by Hilton DC Convention Center/ USD 289 per night
- Marriott Marquis/ USD 339 per night + taxes
- Motto by Hilton Washington DC City Center/ USD 249 + taxes
- Renaissance Washington DC Downtown/ USD 339-359 + taxes
- Residence Inn Washington Downtown/Convention Center/ USD 339 + taxes
- The Henley Park Hotel/ USD 325 + taxes
- The Morrison Clark Historic Inn/ USD 325 + taxes
- Washington Plaza Hotel/ USD 299-329 + taxes
Make your reservations right after purchasing your tickets to get rooms in the hotel of your choice. All the hotels are located between 0.1 to 0.7 miles from the venue.
Summary: Careful Planning Can Make a Big Difference When you Go to Content Marketing World
Content Marketing World is an unmissable event, and if you’re a part of the industry, you must make an effort to convince your management to let you attend. Get started by using event intelligence data from our platform to make your pitch. We not only provide you with real-time updates of who’s expected, but our data-based predictions also tell you who is most likely to come to the show.
Refer to the event data on our website to gather the latest information before taking your final call.
The attendees and exhibitors who will be present at this year’s show will also determine how you prepare for the event. Start making plans ahead of time to ensure you have a fruitful 3-day visit.
Remember that time runs out fast during popular events like this. That’s why you must chalk out a plan before it begins and stick to it to get the best ROI on your ticket purchase. Take inspiration from the tips and tricks we have provided here to make your life easy.
We wish you a productive time during the three-day show.
