Cannes Lions 2023 is on the way!
Event marketing strategies have changed in recent years. Though event marketers adapted to digital events that enabled people worldwide to join, 2023 has made a great comeback for in-person events.
With so many events to choose from, marketers need to decide which ones can provide the most value to their brand and business. To do that, they have to look at all the B2B events that could be aligned with their goals and find out which could generate the most leads.
The Cannes Lions Festival is one such event that helps marketers make important B2B connections and provides the opportunity to learn, network, and collaborate with industry professionals. Last year, over 15,000 participants from over 100 countries participated in the event, making it one of the largest gatherings of creative minds in one place.
With its unique history, prestigious awards, and networking opportunities, Cannes has become the most desired event for brand marketers, which is why most marketers look forward to the 2023 edition.
This guide will discuss everything you need about Cannes Lions 2023 to drive the best value. So, let’s get started!
What Is Cannes Lions 2023?
Cannes Lions 2023 is the upcoming edition of the world’s largest advertising and creative award show in the South of France. This year marks the 70th anniversary of the Cannes Lions International Festival of Creativity. Cannes Lions brings together the biggest names in global advertising, media, and marketing that celebrate the world’s best creative communications and honor the people, brands, and companies behind them.
Each year, over 20,000 artists submit their entries in categories like Film, Media, Design, PR, and more, and a jury of industry experts judges and crowns the winners. Winners receive the prestigious Cannes Lion trophy, which is a symbol of global excellence in their industry. From emerging talents to renowned professionals, Cannes Lions attracts creative minds from around the world.
This marketing event will take place over five days in June, where creative professionals and advertisers can network, celebrate excellence in advertising and marketing, and attend seminars and workshops. The Festival celebrates creativity with award shows and seminars on topics like digital transformation, content marketing, and the future of advertising. It culminates in an awards ceremony that honors the best creative campaigns worldwide.
Where And When Is Cannes Lions 2023 Taking Place?
Cannes Lions takes place annually in the city of Cannes, on the French Riviera. This year, the event will span from June 19th to June 23rd. The venue for the event will be Palais des Festivals et des Congrès, the home of Cannes Lions for the past 70 years.
Who Goes To Cannes Lions 2023?
Every year, thousands of creative minds worldwide converge in Cannes for five days of celebration. The Cannes Lions attendees include advertising and marketing professionals, film directors, media professionals, brands and companies, and more. More than 15,000 attendees from over 100 countries worldwide are expected at Cannes Lions 2023. Attendees of the Cannes Lions Festival also have the chance to participate in the seminars and workshops held during the Festival.
Cannes Lions attracts professionals from different industries, including advertising, media, and design. Creative teams, strategists, marketers, directors, producers, editors, and writers all come together for this event to exchange ideas, share experiences, and gain valuable insights.
Cannes Lions celebrates everyone, from the creatives who submit their entries for the awards to those behind them. The Festival gives a platform for emerging talents to showcase their work and for established professionals to network and learn from one another.
Who Will Be Speaking At Cannes Lions 2023?
Cannes Lions 2023 will host some of the world’s leading creative minds. This year’s speakers include top executives from companies. From strategists to marketers, media professionals to film directors, each speaker will bring their unique perspective to the event.
Other speakers include people knowledgeable in advertising, creativity, technology, and digital transformation. They will share their insights on the latest advertising and marketing trends and offer their expertise on branding, content creation, communications strategy, and more.
The key speakers will include:
- Johanna Faries, General Manager, Call Of Duty, Activision
- Michelle Gass, President, LEVI STRAUSS & CO
- Tor Myhren, Vice President Marketing Communications, APPLE
- Michael Johnson, Four-time Olympic Gold Medallist
- Danai Gurira, Actress, Playwright, and UN Women Goodwill Ambassador
- Angela Hwang, Chief Commercial Officer, President, Global Biopharmaceuticals Business, PFIZER
- Hugh Herr, Head of Biomechatronics, MIT
- Rae, Virtual Influencer
- Maatin Adewunmi, Co-founder, LOUD PARADE
- Sébastien Aubert, CEO, FILMS06
- Lori Rose Benson, Executive Director and CEO, HIP HOP PUBLIC HEALTH
- Brianne Boles-Marshall, Lead, Diverse Media Strategy and Investment, GENERAL MOTORS
- Conny Braams, Chief Digital and Commercial Officer, UNILEVER
- Malik Brown, Director of LGBTQ Affairs, OFFICE OF THE MAYOR, CITY OF ATLANTA, GEORGIA
- Joshua Burke, Global Head of Music, THE COCA-COLA COMPANY
- Rankin Carroll, Chief Brand and Content Officer, MARS
- Seth Dallaire, Executive Vice President and Chief Revenue Officer, WALMART
- Martin De Thurah, Award-winning Director
- Asmita Dubey, Chief Digital & Marketing Officer- Member of the Executive Committee, L’ORÉAL GROUPE
- Thomas Depariente, Deputy Mayor, Tourism, Events, International Relations, CITY OF CANNES
Many more esteemed experts worldwide will join Cannes Lions 2023 as speakers, and attendees can gain valuable insights from them.
What Kind Of Sponsors And Exhibitions Will Be At Cannes Lions 2023?
Cannes Lions 2023 will feature many partners, sponsors, and exhibitors. Some of the notable partners will be:
- AB InBev
- AKQA
- Amazon
- American Express
- Axel Springer
- Bain & Company
- BCG
- Canva
- CNN
- Deloitte Digital
- Disney Advertising
- Meta
- Microsoft
- Spotify
- Tiktok
- Turkish Airlines
- Vevo
- Whalar
Sponsoring or exhibiting is an excellent way for companies to reach out to the global advertising, media, and entertainment industries. Companies can showcase their products and services, build relationships with key players in the industry, and make valuable connections with potential customers.
The exhibitions will also include various events and activities, such as panel discussions, workshops, networking receptions, and more.
Cannes Lions 2023 is the perfect opportunity for ambitious companies and entrepreneurs to reach their target markets, expand their brand awareness, and gain B2B data.
What Kind Of Sessions Are There At Cannes Lions 2023?
Cannes Lions 2023 offers sessions tailored to different interests, roles, and experience levels. With multiple sessions available, attendees can choose the ones that best fit their interests and goals. Participants can attend seminars, workshops, group discussions, and one-on-one meetings.
Attendees can also participate in creative problem-solving activities like hackathons and design challenges. These offer great opportunities to collaborate and build innovative solutions with fellow professionals.
The Award Journey Live Briefing sessions are also available, providing insight into what it takes to win a Lion award. There are four sessions exploring the creativity and technologies used in award-winning campaigns worldwide. These sessions are perfect for new industry professionals and students who want to learn more about the industry to give them a chance to shine at Cannes Lions 2023.
What To Expect From Cannes Lions 2023. Is It Worth It?
At Cannes Lions 2023, attendees can expect a week filled with networking events, keynote speeches, award ceremonies, and more. There will be plenty of opportunities to meet new people, learn from industry leaders, and get inspired by the work of other creatives. The event is also a great chance to discover innovative ideas and technologies that could shape the future of advertising.
Why Should I Attend Cannes Lions 2023?
Cannes Lions is a great opportunity to learn from the best in the industry, hear from inspiring speakers, and celebrate creativity. It’s also a unique chance to network with other professionals and make valuable connections that could lead to future collaborations. With its mix of education, networking, and entertainment, it’s an event that no creative should miss out on.
Here are some benefits of attending Cannes Lions 2023:
Networking Opportunities
Many influential companies and professionals will attend the event, and attendees will have a chance to connect with other professionals. Participants can meet with potential clients and partners throughout the event, exchange ideas, and build long-term business relationships. Cannes Lions 2023 is the perfect platform for professionals in the advertising industry to make lasting connections.
Learning And Inspiration
With so many seminars, workshops, and panel discussions, attendees can learn from industry leaders. Experts from various industries will share their experiences and provide valuable advice on how to break into the advertising industry. Additionally, attendees can take inspiration from award-winning campaigns presented at the event.
Lead Generation
B2B lead generation is one of the main goals of Cannes Lions 2023. Companies and professionals can use the event as an opportunity to promote their products and services, drive engagement, and generate leads. With the right strategies and a presence at Cannes Lions 2023, participants can increase their brand visibility and draw attention to their business.
Exclusive Experience
Cannes Lions 2023 will be an unforgettable experience. Not only will there be a lot of exciting and informative sessions, but attendees can also take advantage of exclusive networking events. Multiple parties will be hosted during the event, allowing participants to unwind and meet new people.
Market Research
At Cannes Lions 2023, participants can also take advantage of data-driven event marketing. Companies can use the data collected at the event to better understand their target audience and gain valuable insights into the customer journey. This data can be used to optimize marketing strategies and boost ROI.
Attendee Data: Learn Who’s Attending Cannes Lions 2023 And Prepare For It
Companies should identify their objectives and create a plan of action to maximize their presence at the event. Individuals should research who’s attending, what topics are being discussed, and how they can make the most of their time at Cannes Lions 2023.
Vendelux specializes in providing this event intelligence data that can help companies unlock the full potential of Cannes Lions 2023 and maximize the impact of their presence at the event. Companies that gain access to event insights have been able to plan 10x more meetings pre-event.
With Fusion, for the first time ever, event marketers can accurately forecast which sponsors and attendees will be at upcoming events, trade shows and conferences worldwide. This information will give you a clear view of the potential audience and allow you to target the right people with the most relevant content. Fusion presents an on-demand data service enabling more frequent event tracking and providing comprehensive insights into individual attendees. By simply clicking within Vendelux, you can access the premier event intelligence for all your top-priority events.
Our Fusion On-Demand service typically uncovers 1,500 extra registered participants for major conferences and over 100 attendees for smaller gatherings by monitoring sources like social media. Obtain valuable updates whenever new participants join a conference. As the event date approaches, the insights on likely attendees will often refresh on a daily basis!
Things To Consider When Registering For Cannes Lions 2023
Before registering for Lions 2023, weighing all the factors and deciding whether it’s the right event for you is important. Participants should consider their objectives and create a plan of action. From attending informative sessions to cost-saving strategies, there are many considerations to consider when planning for the event.
Cost
The overall cost of attending Cannes Lions 2023 should be considered before registering for the event. It’s important to budget for accommodations, transportation, and any other expenses that may come up during the event.
The pass prices for the event can vary from basic to premium packages. It’s important to weigh the pros and cons of each package before deciding which one is right for you. Group bookings are available for discounted rates with exclusive benefits if you attend as a group of 15 or more.
Event sponsorship allows brands to exhibit their products and services globally. Consider the benefits of sponsorship and the overall cost of the package before making a decision.
Insights on Potential Attendees
Insights on potential attendees can be an invaluable resource to prepare for Cannes Lions 2023. Insights can help you to create more targeted messaging and strategize campaigns accordingly pre-event.
Cannes Lions 2023 will be an exciting and unique experience for all attendees. With the right preparation and resources, companies can maximize their time at the event and achieve their desired results.
Contribution Of Ideas
Consider what kind of content your company can provide for Cannes Lions 2023. Are you prepared to host a live event or workshop? Are you in a position to provide your sponsors with unique marketing opportunities? Brainstorm ideas and create innovative ways to engage with attendees. The more creative and valuable your content is, the higher the chances of success at Lions 2023.
Look for ways to give back to the event and contribute new ideas that can help make it a success. Offering creative solutions and discussing potential partnerships with reputable organizations can help elevate your brand’s profile and boost its reputation.
By planning ahead of time and taking advantage of the resources available, companies can maximize their presence at Cannes Lions 2023 and achieve unprecedented success.
Desire To Learn
Are you willing to take the time to learn new skills and expand your knowledge? Before registering for Cannes Lions 2023, evaluating your willingness to learn and develop new skills is important. Embrace the opportunities of attending the event, and look for ways to take advantage of the educational sessions and workshops.
If you’re not open to learning, your experience at Lions will likely suffer. Networking and professional development are two key benefits of attending Cannes Lions 2023, and taking advantage of these opportunities is important.
Consider attending a workshop or networking event if you want to explore fresh perspectives and have an enthusiasm for learning. These activities can be a great way to gain valuable insights, build relationships, and tap into the collective knowledge of attendees.
How Do I Plan for Cannes Lions 2023, And What Should I Do After The Event?
Once you’ve registered for Cannes Lions 2023, planning for the event is important. Create a detailed itinerary of activities and plan in advance for what you’d need throughout the event. Planning, preparing, and organizing effectively are important to maximize your experience before and after the event.
Bring Everything You Need
Adequate preparation is key for any successful event, and Cannes Lions 2023 is no exception. Ensure you bring everything you need for the event, from personal items to business materials. This way, you’ll be fully prepared to take advantage of all available opportunities.
Don’t Forget Your Business Cards
Business cards are a must-have for Cannes Lions 2023. They are an essential tool for networking, and they can help you make lasting connections with other attendees. Make sure you design and print your business cards in advance so that you can start networking as soon as you arrive at the event. Remember to bring enough business cards for the event and hand them out to anyone you meet.
Prepare Attendee Data
Organizing attendee data is one of the most important steps to maximize ROI at Cannes Lions 2023. Vendelux already has a list of attendees who will be attending the event, so make sure you check their platform for the most up-to-date information. As of now, the audience includes 40% professionals, 34% VPs and Directors, and 26% C-suite executives.
Use this information to create targeted campaigns and drive leads at the event. You can also use the attendee data to identify potential partners or investors that may be interested in sponsoring your brand.
Plan For Post-event Activities
Your work doesn’t stop after the event. Planning for post-event activities, such as networking and follow-up meetings, is important. Once you’ve made connections at Cannes, reach out to them and follow up on your conversations to ensure all the relationships you’ve built go to the next level. Pick a place for follow-up meetings, and plan a strategy to maintain relationships.
Pick The Best Side Events
As mentioned before, side events are an effective way to build relationships with people in your industry. Create a strategic plan using event intelligence to reach your desired audience and establish valuable partnerships. Focus on attending smaller events that attract your target demographic to drive leads and foster relationships.
Tips When Traveling To Cannes Lions 2023 + Hotels & The Best Parties
With Cannes Lions 2023 just around the corner, planning for your travels in advance is important. The city of Cannes is a popular tourist destination, so it’s important to book your flights and hotels early. Here are some tips when planning your travels:
Secure A Hotel Room
Hotels in Cannes fill up quickly, so securing your accommodations as soon as possible is important. To avoid any hiccups, look for reviews and compare prices to get the best deal. Ensure your hotel is near the venue and has all the necessary amenities. Here are some recommended hotels to consider:
- OKKO Hotels Cannes’ Center
- Nemea Appart Hotel Cannes Palais
- JW Marriott Cannes
- Hotel Martinez
- Hotel Barrière Le Majestic Cannes
- Sun Riveria Hotel
Book Flights In Advance
Flights to Cannes can be expensive, so booking them in advance is important. Compare different routes before making your purchase to get the best deal. If you travel in a group, check out special group fares for discounts. It’s also important to be aware of luggage restrictions when flying, as some airlines have strict policies.
Plan For Parties
Cannes Lions 2023 is known for its fantastic parties, so make sure you plan for them in advance. Check out the official list of parties hosted at Cannes and plan accordingly. Many parties are invite-only, so make sure you reach out to the organizers and get your name on the list. Here are some parties that you should look out for:
- Wine & Tech Mixer At Cannes Lions 2023
- FirstPartyCapital Drinks
- CMO Cocktail Lunch at Cannes
- Dinner With KSV
- LBB & Friends Beach: “Creativity in 2023: Better Together”
- Welcome Drinks by PRovoke Cannes with ICCO
Bring The Right Equipment
Another important thing to consider when attending Cannes Lions 2023 is the necessary equipment. Ensure you bring a laptop, all the chargers, and other equipment for presentations or meetings. Additionally, if you plan on attending side events or parties, bring a few extra items like business cards and promotional material.
Check The Weather Forecast
Cannes has some of the most beautiful beaches in Europe, so you don’t want to miss out on the opportunity to soak up some sun. Before you go, check the weather forecast and pack accordingly. The best months for visiting Cannes are from April through June when temperatures are warm, and the sun is shining.
Summary: Mindful Planning Can Make A Big Difference When You Go To Cannes Lions 2023
Cannes Lions 2023 is one of the most prestigious events in the creative industry. With its exclusive parties, top-notch speakers, and networking opportunities, it’s no wonder why so many professionals flock to the city every year. This year, the event can provide valuable lessons, new contacts, and unforgettable experiences that can take your career to the next level. Planning ahead is important to ensure you get the most out of your experience.
Using event marketing strategies can ensure that your attendance at Cannes Lions 2023 is a success, helping you gain valuable knowledge, tips, and information to move your business forward.
However, getting information can be overwhelming and intimidating. To help you prepare, Vendelux is here to provide you with everything you need. It is an event intelligence company with a database of over 60,000 events showing you the best opportunities to attend. With Vendelux’s help, you can make the most of your time in Cannes and establish valuable relationships with other industry professionals while improving your ROI.
Investing in the right event marketing strategies and taking advantage of Vendelux’s services can expand your network, help you reach more potential customers, and make attending Cannes Lions 2023 a rewarding experience.
So, take the time to plan and make the most of your trip to Cannes Lions 2023!
