The New Normal For Event Professionals
There’s no question that the climate has shifted at in-person events since 2019. But last year, Director of Event Marketing Melanie Smith noticed a temperature
How to Put People First in Event Planning
Aircall’s event marketing manager, Brianna Seidule breaks down how to put people first in event planning in this great interview.
How to Delegate to Make the Most of Events
Michelle Nicole McNabb is a firm believer in delegation. So much so, she started a company to take work off of plates, to free clients to focus on the substance of what they brought to the table at events.
How to Take Your Events to the Next Level
Gorgias Event Marketing Manager Anna Tumanova on scaling Gorgias’ winning strategy By the time Anna Tumanova joined Gorgias just over a year ago, the company
Planning for “Surprise and Delight”
Workiva Global Marketing Manager Rachel Behrens shares how to think strategically but welcome the unexpected. When Rachel Behrens invited Flo–Rida to play a surprise set
Event Content in the Hybrid Future
25–year industry veteran and VMWare Director of Events Allison Crooker talks strategy and substance in a hybrid future Nearly three years ago, Allison Crooker founded
Why Wunderkind Is Welcoming Back In–Person Events
Wunderkind’s VP of Marketing Sarah Bowman dishes on an event series that’s bringing the brand’s close–knit community back together. For Wunderkind sales reps, meeting face–to–face with clients
Why Digital Events Need to Be More Buzzworthy
Martech veteran Jeanne Hopkins shares her thoughts on how organizers can improve digital experiences and prepare for the return of live events. Like the rest
Why Maximizing Event ROI Is Equal Parts Art and Science
In certain corners of the tech space, where event marketers and business development executives meet, Travis Cross’ dashboard for tracking ROI on events is legendary:
