Maximize Your Impact At IAB Playfronts 2026
IAB Playfronts 2026, scheduled for September 17 at Convene 360 Madison Avenue in New York City, is a highly focused event dedicated to the changing dynamics of digital video and gaming advertising. This one-day forum gathers leaders from top media platforms, ad tech providers, streaming services, consumer brands, and agencies to discuss the buying and selling of digital video and gaming media. It’s where major investment decisions are made regarding content partnerships, audience engagement strategies, and technology adoption.
Conference attendees come with serious budget authority and are actively evaluating how to scale their ad strategies across platforms like Twitch, YouTube, Roku, and other emerging formats. Senior-level participants include heads of media, CMOs, brand marketers, and digital buyers, all aiming to navigate the next phase of connected TV, short-form video, and in-game advertising. With growing competition to secure partnerships early, using the enriched attendee list from Vendelux allows commercial teams to design timely, relevant outreach that meets attendees’ high expectations before they walk through the door.
How Sales, Marketing And Revops Teams Can Use This Attendee List
Revenue teams targeting media buyers, digital advertisers, or video-first platforms can use the IAB Playfronts 2026 conference attendee data to build highly relevant lead lists before the event. The enriched attendee list helps segment contacts by role—media planners, ad operations leads, and partnership directors—or by organization type, such as consumer brands, DSPs, or streaming platforms.
Outreach can be aligned to each contact’s performance priorities, whether that’s optimizing spend across video channels, evaluating measurement tools, or securing custom content deals. Early communication with budget holders inside brands and agencies improves your ability to secure pre-show meetings and move from cold outreach to live conversations that lead to real deals.
Onsite interactions often start with recognition—having background on a lead’s current media mix or goals lets those conversations become consultative. After the event, targeted follow-ups using conference attendee insights keep the momentum going and set up strategic planning meetings as budgets enter their final planning phase. This is how to get more meetings and drive results directly from an event where your prospects are looking for differentiation.
Timing Is Everything
IAB Playfronts 2026 takes place on September 17, 2026. With a concentrated, single-day format, there’s limited time for spontaneous engagement, making pre-event outreach critical. Brands and agencies attending are making fast tactical and budgetary decisions in the second half of the year, and early engagement puts you in front of these cycles.
With Vendelux, go-to-market teams can synchronize their email campaigns, scheduling workflows, and custom content to the enriched attendee list as soon as it becomes available. Starting outreach in Q2 or early Q3 ensures you can schedule meetings with the right contacts before their calendars fill or new budgets lock in.
What’s Included In The IAB Playfronts 2026 Attendee List?
Vendelux provides visibility into executives expected to attend IAB Playfronts 2026 through a combination of organizer-provided information and predictive intelligence. Teams can upload a list of target accounts to detect strategic matches and prioritize the most relevant attendees before the event.
The enriched attendee list includes first and last names, job titles, company names, company websites, city, state, and country locations, LinkedIn profiles, verified email addresses, and phone numbers when available.
Where Is IAB Playfronts 2026?
The event will be held at Convene 360 Madison Avenue, New York, New York, United States.
When Is IAB Playfronts 2026?
IAB Playfronts 2026 is scheduled for September 17, 2026.
What Type Of Event Is IAB Playfronts 2026?
IAB Playfronts is a business-focused advertising event centered on digital video and in-game advertising strategies. It features a mix of keynotes, brand presentations, one-on-one conversations, and networking sessions designed to influence media buying decisions heading into Q4 and beyond. It’s a concentrated opportunity for advertisers and entertainment platforms to align on monetization trends and innovation.
How Many People Attend IAB Playfronts 2026?
IAB Playfronts typically attracts several hundred senior attendees, mostly from the United States, with strong representation from marketing decision-makers, brand executives, ad buyers, publishers, and media agency leaders. Participants have high authority over digital budgets and partnerships.
