Maximize Your Impact At WAFC Annual Convention 2026
The WAFC Annual Convention 2026, taking place May 2–6 at the JW Marriott San Antonio Hill Country Resort & Spa in San Antonio, Texas, is one of the most influential gatherings for senior retail food industry leaders in the Western United States. Known as a high-level forum for executives from grocery chains, suppliers, and industry service providers, the convention serves as a critical space for discussing operational strategy, supplier relationships, merchandising decisions, and talent development initiatives.
C-level executives, senior merchandisers, category buyers, and operations leaders use this event to evaluate vendor offerings, discuss market dynamics, and establish long-term supply chain solutions. Presence at WAFC is often a signal of active decision cycles and near-term contracting opportunities. Having early access to enriched attendee data allows business development and marketing teams to identify key players and understand which companies are in strategic buying mode. Early outreach ensures your team is in the conversation before budgets are finalized and contracts secured.
How Sales, Marketing And Revops Teams Can Use This Attendee List
The WAFC Annual Convention 2026 attracts leaders with budget authority across grocery retail, fresh food distribution, and store operations. This makes it a prime opportunity for CRM enrichment, target account profiling, and pre-event lead qualification.
Sales teams can segment the enriched conference attendee list by company type—such as independent grocers, regional chains, and national supermarkets—and prioritize outreach to supply chain heads, procurement teams, and retail ops leaders. This level of insight strengthens meeting outreach and positions your solution within the right functional context.
Marketing teams can tailor messaging to strategic buying themes like store efficiency, supplier diversity, tech-enabled inventory control, and workforce development. The attendee data supports early nurturing, triggered follow-ups post-event, and better conversion paths from booth visits to active pipeline.
Revops teams benefit by using contact-level insights to support account-based routing, coverage planning, and post-event ROI analysis. Knowing who is attending—and what matters most to them—improves campaign alignment and helps secure more meetings on-site and post-convention.
Timing Is Everything
WAFC Annual Convention 2026 is scheduled for May 2–6, 2026. Engaging prospective attendees early is key, as senior grocery leaders often pre-plan meetings weeks in advance and finalize key sessions well before arriving in San Antonio.
Using Vendelux to access attendee data now gives your team the advantage of connecting with decision-makers before their agendas fill. Confirm interest, highlight relevance, and schedule on-site conversations that drive partnership outcomes. The more aligned your outreach is to attendee objectives before May, the more effective your event presence will be.
What’s Included In The WAFC Annual Convention 2026 Attendee List?
Vendelux provides visibility into executives expected to attend WAFC Annual Convention 2026 through a combination of organizer-sourced data and predictive intelligence. Clients can upload a list of target accounts to see which contacts are likely to be at the event.
The enriched attendee list contains first and last names, job titles, company names, company websites, locations including city, state, and country, LinkedIn profiles, verified email addresses, and phone numbers when available. This level of insight allows for precise sales targeting and accurate post-event follow-up strategies.
Where Is WAFC Annual Convention 2026?
The event will be held at JW Marriott San Antonio Hill Country Resort & Spa in San Antonio, Texas, United States.
When Is WAFC Annual Convention 2026?
WAFC Annual Convention 2026 is scheduled for May 2–6, 2026.
What Type Of Event Is WAFC Annual Convention 2026?
WAFC Annual Convention is a senior-level gathering focused on the western food retail industry. It includes educational keynotes, leadership panels, supplier exhibits, and structured networking opportunities tailored to decision-makers in store operations, merchandising, and supply chain functions.
How Many People Attend WAFC Annual Convention 2026?
WAFC Annual Convention 2026 is expected to host over 800 attendees, primarily from the United States, representing senior leaders from grocery retail companies, wholesalers, and supply chain partners. Most attendees are in director-level or above roles with influence over procurement, operational strategy, and vendor relationships.
